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MasterCard, MetaMask Unveil Revolutionary Card for Crypto Self-Custody

MetaMask, one of the most recognized names in self-custody crypto wallets, has partnered with MasterCard to roll out a new metal payment card. The card is designed to bridge the gap between real-world spending and digital assets, potentially reshaping how crypto holders use their funds for everyday transactions.

Set for a global release in Q2 of 2025, the MetaMask Metal Card introduces a new way for users to spend crypto directly from their wallets. Unlike existing crypto cards that require users to convert digital assets into fiat or pre-load them, this card enables direct payments from MetaMask’s non-custodial wallets—no middlemen, no pre-conversion steps.

The card will function on the Linea network, secured by Ethereum, and promises fast, low-cost transactions globally. Transactions are verified and approved by smart contracts in less than five seconds, ensuring speed and reliability.

One major appeal of this setup is that users retain control of their crypto right up until the moment they spend it. This self-custody model avoids the risks that come with relying on outside banks or holding assets on centralized exchanges. Since it runs on MasterCard’s global network, users can spend crypto anywhere MasterCard is usable—offering the convenience of a regular payment card while staying rooted in blockchain principles.

Ale Machado, product manager at MetaMask, pointed out that many crypto users have struggled to integrate digital assets into everyday finances. The MetaMask Card aims to change that by allowing people to use their crypto without compromising on security or control.

The launch comes at a challenging time for MetaMask within the Ethereum space. Last week, the wallet generated just under $290,000 in fees—down sharply from the $1.3 million earned during the same week last year.

Still, the recent move positions MetaMask in a competitive sector of the crypto world. Other platforms like Binance, Crypto.com, Coinbase, and Bybit already offer debit cards tied to crypto accounts, often with rewards in the form of crypto-back perks.

What makes MetaMask’s offering stand out is its focus on true self-custody, which is regaining popularity following recent breaches on centralized platforms—such as the $1.4 billion Bybit hack this year.

The launch also follows favorable legal developments. In February, the U.S. SEC dropped its case against MetaMask and parent company Consensys, clearing a major hurdle and paving the way for broader adoption of the new payment solution.

Crypto payments are projected to grow significantly by year’s end. Companies across industries are exploring adoption—Signal is reportedly testing Bitcoin-based payments, and some luxury brands have begun accepting crypto. There’s even legislation proposed in New York that would allow state payments using digital currencies.

As crypto increasingly becomes a common mode of payment, there is likely to be an uptick in the number of people who decide to invest within the industry by acquiring stock from a variety of firms like BitFuFu Inc. (NASDAQ: FUFU) due to the products going mainstream.

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