Where Does Robinhood Go Now?
Robinhood led the way in zero commission equity trades since 2013. Now, major discount brokerages like Fidelity, Schwab, E-Trade and TD Ameritrade are following suit. These established brand names have large user bases, a wide variety of services, and substantial assets under management. Fidelity has around 20 million accounts (a little more than Coinbase), and Charles Schwab has approximately 10 million user accounts. Meanwhile, Robinhood has less than 6 million accounts as of earlier this year. Traditional established brokerages have a leg up on Robinhood because they provide users with more options that range from bonds to mutual funds, and…





