CryptoNewsBreaks – Upstream Blog Points Out Benefits of Adding NFTs to More Traditional Customer/Fan Rewards Programs
Upstream, the revolutionary retail trading app for stocks and NFTs powered by Horizon Fintex and MERJ Exchange Limited, recently discussed how digital collectibles can drive engagement and foot traffic, while also leading to increased sales. The Upstream blog pointed out that in a rapidly evolving digital landscape, the process of rewarding customer loyalty has the potential to undergo a remarkable evolution, thanks to the emergence of non-fungible tokens (“NFTs”), which allow brands to redefine the way they engage with their audience. The blog outlined several key benefits of adding digital collectibles to fan or customer engagement strategies. Those benefits include…





