Google’s Ban On Crypto Ads – A Look Back On It’s Effects In Marketing
In June 2018, Google updated its Financial Services policy which implemented a blanket ban on all crypto-related advertising which was soon followed by a partial reversal in September 2018. Google opened doors to regulated crypto exchanges in the U.S. and Japan starting October 2018. While the ban continues to be in place, businesses outside of the U.S. and Japan are unable to run crypto ads. The advertising world waited for Google to review their decision, however, cryptocurrencies showed no signs of stopping and Google didn’t change the decision. While online advertising is one of the most popular and profitable avenues…