Digital Advertising is Improving Thanks to Blockchain
Wrapping up our series into industries either already benefiting from blockchain or looking into the advantages that it could possibly mean for them, we’re taking a look at digital advertising. As it exists today, the digital advertising industry is expensive, prone to fraud, and centralized. While the industry on a global scale is currently worth more than $223 billion, a significant portion of those billions are wasted and blockchain could address this and several other industry issues head on. First and arguably foremost, the digital ad industry is filled with middlemen that elevate the cost of advertising. By connecting brands…