With its grand European tour set for summer, HODL Rally is following a rite of passage that celebrates the best of what Europe has to offer. For eight days, 100 supercars will cruise 1,800 miles through five countries – England, France, Monaco, Spain and Switzerland – offering marketers a nonpareil opportunity to expose their brands to populations in eight cities.
HODL Rally is set to take off from Pall Mall in Central London with fanfare and, quite possibly, pomp and circumstance, which Brits find hard to resist. It will cross into France by ferry at Calais, follow a course from Paris to Geneva, and then head to the south side of France for a celebration in Cannes. A two-day hiatus is planned for the Blockchain Summit on July 4-5 at Barcelona’s W Hotel. Then it’s on to Valencia for bull fighting, followed by the leg to Denia on the coast of the Mediterranean. The blockchain cavalcade climaxes on the island of Ibiza, with a beach takeover, a fashion show with Adam Saaks and a VIP super yacht party.
The glamour and glitter of the HODL motorcade and its associated events offers marketers a unique platform to enhance the awareness of their brands. Each car in this promotional passing parade will be emblazoned with the logos and labels of sponsors. “Car rallies”, says Virtue Nightingale, CEO of HODL Rally, “are moving advertising boards. We will use this platform to promote blockchain technologies to the masses in a fun and social manner (by) displaying many of the pioneering blockchain companies on the vehicles. We are also working to have live advertising screens on our larger vehicles and tour buses displaying our sponsors’ brands.” In addition, during the Barcelona Blockchain Summit, sponsors will get an opportunity to pitch their brands for 10-15 minutes.
It’s not just attendees and spectators who will enjoy the treats with this event. HODL Rally will be televised and broadcast to hundreds of thousands. Plans are also afoot to create a mini TV series around the event. In the future, HODL Rally events are expected to be making their way to Asia, Canada, the United Arab Emirates and the U.S.
HODL Rally, a production of event management company EVOLV, is a collaboration between Virtue Nightingale and Adam Williams, a founder of the World Crypto Conference. EVOLV plans to offer a series of engaging crypto forums with wide ranging appeal. Up-and-coming events include HODL Rally; the Barcelona Blockchain Summit; Vegas Blockchain Week, from October 26 to November 1, 2019; and the headline event of the week, the World Crypto Conference, scheduled for October 29-31 in Las Vegas.
For more information, visit the company’s website at www.HODLRally.com
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