Product placement can’t get any better. With the upcoming HODL European Car Rally, blockchain-related brands are set for a boost as up to 100 billboards on wheels flash their way across Europe.
Starting in London on June 29, 100 supercars sporting sponsors’ signatures and endorsements will meander from London to Paris, through Geneva, Monaco, Barcelona, Valencia and Denia, on to the beautiful Mediterranean island of Ibiza by July 8. It promises to be quite a show for the countless number of supporters, spectators and car spotters expected to line various points of the 1,800-mile route.
The panache and pizzazz of HODL Rally and its associated events offer marketers a unique platform to boost brand awareness and recognition. Each car in this promotional passing parade will display sponsors’ logos and labels. “Car rallies,” Virtue Nightingale, CEO of HODL Rally, noted in a news release, “are moving advertising boards. We will use this platform to promote blockchain technologies to the masses in a fun and social manner (by) displaying many of the pioneering blockchain companies on the vehicles. We are also working to have live advertising screens on our larger vehicles and tour buses displaying our sponsors’ brands.”
In addition, during the Barcelona Blockchain Summit (“BBS”), planned for July 4-5 at Barcelona’s W Hotel, sponsors will get an opportunity to pitch their brands. The two-day crypto and blockchain summit will feature top speakers and experts in the crypto and blockchain space. BBS will encompass several networking events, including a charity gala, plus round table discussions with influential thought leaders, all against the background of the magnificent Mediterranean.
The zip and zing won’t just be felt in the eight cities through which the HODL Rally will traverse. The event will also be televised, and plans are in the works to create a mini TV series. Additionally, in the coming months, HODL Rally aims to set off to Asia, Canada, the United Arab Emirates and the U.S.
For more information, visit the event’s website at www.HODLRally.com
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