Binance recently announced that it has begun offering trading in exchange-traded funds and stocks, marking a move beyond crypto assets into mainstream financial markets. The platform now gives users access to over 7,000 U.S.-listed shares and ETFs through its app, adding traditional securities alongside its existing lineup of digital tokens.
Binance co-chief executive Richard Teng said American equities make up over half of global stock market value, yet investors in many regions face high costs and limited access when trying to buy them. He said the company aims to lower those barriers by providing commission-free stock trading for customers outside the U.S. and enabling fractional purchases starting from $5.
Trades will be routed through broker Nest Trading, while custody, dividend handling, and corporate actions will be managed by New York-based Alpaca. Users will be able to fund purchases using stablecoins such as USDC and USDT, as well as selected cryptos including BNB.
This shift reflects growing overlap between digital-asset platforms and conventional finance as firms try to build unified investment ecosystems. Competitors like Robinhood and Coinbase have also expanded services that blend crypto and traditional investing.
The company additionally plans to introduce 24-hour, five-day-per-week trading for U.S. ETFs and stocks, responding to demand for access to American markets outside standard trading hours.
Alongside the rollout, Binance introduced a concept called bStocks, which will allow customers to tokenize their share positions. In practice, users will be able to convert selected equities into digital tokens on the company’s BNB blockchain. The move supports the firm’s goal of becoming a multi-asset financial super application.
Unlike some competitors such as Robinhood and Kraken, Binance said its system may allow users to initiate token creation themselves, a feature planned for rollout in coming weeks.
Supporters of tokenized equities argue that blockchain-based settlement could significantly reduce processing delays, allowing transactions to clear almost immediately rather than taking one or more days through traditional clearing systems. Critics, however, warn that such products may introduce new layers of risk or complexity to U.S. equity markets. Despite this, exchanges, including the Nasdaq and the New York Stock Exchange have indicated interest in exploring similar technology.
In a written statement, the company described bStocks as a bridge between conventional equity ownership and programmable blockchain assets, saying it could enable broader liquidity, continuous market access, and potential decentralized finance applications such as lending and collateral use.
The broader crypto industry, including players like Bullish (NYSE: BLSH), is likely to welcome these advancements geared at further integrating the mainstream financial system with digital assets.
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