Bitcoin’s extreme price fluctuations have eased this year, and analysts at JPMorgan suggest a major reason could be the growing number of corporations adding the digital asset to their balance sheets.
The asset’s 3- and 6-month rolling volatility, which tracks how quickly and sharply its price shifts, has dropped to unusually low levels. This decline in turbulence has persisted even as Bitcoin hit fresh record highs. As of last Friday, the asset traded around $108,000 before bouncing to more than $109,000. So far in 2025, it has gained more than 17%.
Bitcoin has been far more turbulent than traditional investments such as gold, bonds, or stocks. However, the gap has been narrowing, partly thanks to new financial products like exchange-traded funds and futures contracts that attract a wider mix of investors.
Another strong influence has been corporations directly buying and holding the asset. This trend was first popularized by Michael Saylor and his company, Strategy, back in 2020. The software firm became a major holder of Bitcoin, and Saylor turned into one of the most vocal champions for corporate adoption.
Inspired by that playbook, firms ranging from Trump Media and Technology Group to GameStop have collectively purchased tens of billions of dollars in Bitcoin since January. In July, public companies alone accounted for approximately two-thirds of all major Bitcoin acquisitions, surpassing governments, exchange-traded products, and private firms.
JPMorgan notes that the wave of corporate ownership could have long-term implications, since reduced volatility may make Bitcoin more appealing to traditional investors and even a stronger rival to gold.
Government actions have also played a part in boosting crypto markets this year. In August, President Trump signed an order instructing federal agencies to eliminate barriers that prevent retirement plans like 401(k)s from including digital assets.
Earlier, he also approved legislation allowing American banks to issue their own stablecoins tied to the USD. And in May, the Federal Housing Finance Agency instructed Freddie Mac and Fannie Mae to consider crypto holdings when evaluating mortgage applications.
Beyond Bitcoin, corporate treasuries are also experimenting with other cryptos. Trump Media, for instance, recently announced a joint venture with Crypto.com to launch a new treasury entity that will hold Cronos, a smaller token whose market value nearly doubled to $9 billion after the news.
These corporate moves coincide with looser accounting standards and friendlier policies from the Trump administration, making it easier for businesses to diversify into digital assets.
The tide appears to be solidly turning in favor of crypto, and companies like Strategy Inc. (NASDAQ: MSTR) will be looking to leverage these favorable market conditions fully over the coming years.
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